Our services

Social media support built around your business.

We combine digital marketing strategy with hands-on social media expertise, so the work goes beyond simply keeping your page active.

Hollie Dwyer, founder of HD Social Media Solutions

The HD difference

We look beyond the social media page.

Social media does not operate by itself. Before deciding what to create, we look at the parts of your business that should shape the strategy.

Marketing strategy session focused on a customer journey

Your business goals

What are you trying to grow, sell, launch, fill, or improve right now?

Your customer’s path

What do people need to see, understand, and trust before they are ready to take the next step?

Your online presence

How do your social platforms, website, search visibility, reviews, and brand experience work together?

Your sales priorities

Which offers need attention, where are people getting stuck, and what should social media help them do next?

01

Done for you

Social media strategy & management

For service-based businesses that need more than someone to post. We look at what your business is trying to accomplish, then plan and manage your social media around it.

Book a management call

What support can include

  • A strategy built around your business goals, offers, audience, and sales priorities
  • Content planning that gives every post a clear purpose
  • Content capture, editing, captions, scheduling, and publishing
  • Community engagement and day-to-day platform management
  • Business-focused reporting that connects social media performance to inquiries, bookings, offer interest, website actions, and current sales priorities—followed by clear decisions about what to continue, change, or test next
Best for

Established service-based businesses ready for consistent strategy, execution, and thoughtful decision-making—not just more content.

Monthly investment starting at $1,497

How strategy becomes action

More than a list of deliverables.

Content creation, publishing, and engagement matter. But they work better when they come from a clear understanding of the business.

01

Understand the business

We begin with your goals, offers, customers, priorities, and capacity—not a blank content calendar.

02

Build the strategy

We decide what social media needs to communicate, who it needs to reach, and how it supports the customer journey.

03

Manage the work

We turn the strategy into content, publishing, engagement, and consistent day-to-day execution.

04

Review and adjust

We look beyond likes and views to identify what the activity is telling us and what the business should do next.

See the strategy in action

Real work. Clear purpose. Measurable signals.

Every piece of content is connected to what the client needs people to notice, understand, trust, or do next.

Phoenix Rose Décor campaign creative
Campaign creativeContent built for a specific audience and buying moment
Lorna’s Caribbean and American Grille Taste the Difference campaign
Short-form storytellingTurning the in-person experience into a reason to visit
Verified campaign analytics from Lorna’s
Performance evidenceUsing the data to guide the next business decision
02

Teach you how

Strategy workshops & business growth support

For business owners and teams who want to understand what to do, why it matters, and how social media fits into the bigger picture.

Upcoming workshops

What support can include

  • Clear, practical guidance shaped around your business and current challenges
  • Practical social media strategy you can confidently put into action
  • Support connecting content to your offers and customer journey
  • Workshops designed for business owners, teams, and organizations
  • Clear next steps without information overload or influencer-style pressure
Best for

Business owners, teams, and organizations that want a useful strategy they can understand, manage, and apply themselves.

Strategy workshops starting at $349 per workshop

Upcoming workshops

Learn what to do—and why it matters.

Live workshops designed to help you use social media as a business tool, make stronger decisions, and move forward with a plan you can actually use.

Sep09

September 9 · 7:30 PM ET

Understanding Social Media Analytics and Your Bottom Line

Go beyond vanity metrics and learn how social media activity connects to business performance and better marketing decisions.

Flexible learning support

Workshops shaped around what you actually need.

Business workshops

Practical sessions for owners who want to understand how social media can support their offers, visibility, and customer decisions.

Team training

Customized training that gives your team a shared strategy, clearer roles, and a more consistent way to represent the business online.

Organizations & events

Approachable social media education for associations, conferences, chapters, and community groups—built for the people in the room.

Workshop in actionPractical strategy in the room

See the experience

Practical strategy people can put to work.

Every workshop is shaped around the people in the room—their business goals, their audience, and the decisions they need social media to support.

Before you book

Questions you may already be asking.

Which service is right for me?+

Management is for businesses that want ongoing strategy and execution handled for them. Workshops are for owners and teams who want the strategy, understanding, and tools to carry the work forward themselves.

Do you create the content, or do I?+

It depends on the support you choose. Management can include planning, capture, editing, captions, publishing, and engagement. We’ll also be honest about what still needs your voice, expertise, or participation.

What kinds of businesses do you work with?+

We work with service-based businesses across Health & Wellness, Professional Services, Aesthetics, and Therapy & Coaching. Health & Wellness includes fields such as dentistry and fitness, while Therapy & Coaching remains a highlighted area of focus.

What makes HD different?+

We bring 12 years of sales and marketing experience into the social media work. That means we consider your offers, customer journey, sales priorities, online presence, and business capacity—not just what needs to be posted.

How much content will you create?+

The content cadence is shaped around your goals, platforms, capacity, and what we can manage well together. We do not treat a higher post count as the strategy. The right amount of content is the amount we can connect to a clear purpose and execute consistently.

Not sure which fits?

Start with what your business needs—not a package.

Tell us what you’re working toward and where social media feels disconnected. We’ll help you identify the right level of support.

Book your discovery call